Public Relations
We go hard!
In the conversation between your brand and its audience, your product and its users, your service and its subscribers, public relations is an effective way to enhance, expand and contribute to that conversation. Sagacity Media helps you do just that through:
Crisis Management
Sometimes, bad things happen. Sagacity Inc. will make sure you are always prepared. We evaluate your risks and weak spots, and work with you to strengthen these. We also assess the risk of bad reactions/negative publicity and help you to plan appropriate actions and responses to mitigate. If something does go wrong, we will be there to help you navigate through it in a way that protects your reputation, preserves your client relations and retains the trust of the public.
Our approach depends on the situation, and usually encompasses the best mix of interventions on your behalf via word-of-mouth messaging, traditional media, social media and media engagements, and whatever else we think will work best to solve your issue.
Media Relations and Media Training
Sagacity Inc. has developed great relationships with some of the most popular media houses to get your message through. Whether it’s a press conference, one-on-one interview or a statement, we will help you to craft messages that will gain extensive, positive coverage and consolidate your public image.
Brand Development
Our creative and effective strategies will establish a strong brand identity for your business. Our thoughtful but relentless approach to branding will keep your business directly connected to consumer needs in a way that makes a distinctive impact even in competitive environments.
Your brand is priceless; we will make sure it stands out in your industry in a most positive and enduring light.
Perception Analysis
What do people think about you? We will keep you fully aware of the prevailing customer or audience perceptions of your business or event by efficient collection and evaluation of feedback and other data. Our perception analysis is designed to suit your unique needs, and we make sure we collect data properly and analyze it correctly.
We will help you to uncover customer interests quickly, so you can decide on product improvements, and you will get a significant business advantage from the key marketing insights we provide.